Thank you kindly for your interest in my work as a copywriter and UX content creator with Disney! Here are some exciting projects I’ve worked on throughout my 7-year tenure at Disney Parks, Experiences and Products.
“Hey Disney” is a voice assistant based on Amazon’s Alexa technology, designed to bring the Disney experience to fans’ Amazon Echo devices.
Leadership selected me to join this project in its infancy, which has allowed me the unique opportunity to do something unprecedented as far as I’m aware: approach “Hey Disney” as a fully realized Disney character, rather than just a disembodied voice like Siri or Alexa. This involved creating their origin story, likes/dislikes, their relationship with other Disney characters—much more to be revealed as the project gets closer to launch. Throughout this process I’ve helped:
Create a style guide for the Disney Magical Assistant character.
Craft hundreds of personalized responses, many involving voices and sounds from Disney characters and franchises like Star Wars, Toy Story, and Frozen.
Write user interface copy to help guests navigate the tool’s features.
Use Amazon’s text-to-speech coding language to make the responses more lifelike and fitting with the character we’ve designed.
But hey, don’t just take my word for it, here’s a couple samples of some of the things Hey Disney can do:
In addition to Hey Disney, Disney parks will also be launching the MagicBand+ soon to commemorate the 50th anniversary of Walt Disney World Resort.
MagicBand+ promises a number of new, interactive experiences for guests, but with that comes new technology for them to wrap their heads around. I’ve been tasked with making the experience of purchasing, setting up, and enjoying their new MagicBand+ seem like a fun and seamless experience. Throughout the process, my role as lead MagicBand+ copywriter I have written:
Physical packaging and instruction manuals for the MagicBand+.
The entire Disneyworld app flow, which allows guests to pair their MagicBand+ to their phone, adjust its settings, and manage other linked bands and media.
Promotional copy teasing the upcoming release.
Finally releasing earlier this year, Disney MagicMobile was a project almost 3 years in the making. I was involved in some of the earliest explorations, all the way to now, where it exists as a product Disney guests can download to enter the park via their Apple or Android wallet.
Over the past 3 years on MagicMobile I’ve:
Tested the product at Disneyworld with real Disney app users—and made adjustments on the fly based on their feedback.
Workshopped the name of the product with Disney guests and Disney branding representatives, then pitched ideas given our discussion.
Written numerous drafts of the app flow copy, guiding guests through the user experience to set up their MagicMobile Pass.
Enticed Disney guests to download the product before their next trip with promotional copy.
Watch the video to the left to see a glimpse of my copy in action in the user interface.
Star Wars: Galaxy’s Edge Virtual Queue
I was brought on the team to introduce a brand new concept at both Disneyworld and Disneyland: A Star Wars Land line you could join from your phone and wait in while you enjoyed the rest of the park. I worked closely with design, legal, and leadership to effectively communicate this new concept to eager park guests.
The new approach has been a success in terms of crowd management, guest satisfaction and tech press coverage—meaning the virtual queue approach may become an important tool for Disney and other companies alike to cut down on long park wait times. Our work was given an Outstanding Achievement award at the Themed Entertainment Association’s 2020 Thea Awards (see my name at the bottom of page 101).
Shop Disney Parks
Our team created a brand new app to sell and deliver Disney parks merchandise to fans inside and outside the parks. Our many Disney products and properties also allowed for us promote the app in creative and unique ways.
HAlloween at Disneyland
Disney parks’ Halloween celebrations are fan favorites, so we approached the promotion with a more trivia-based approach that prompted guests to open the app and find out more. I also got to bust out some of my best spooky puns, honed in my other horror-related writing.
The resulting push notification and app display resulted in direct ticket sales and increased app traffic. I don’t have the data to back up this theory, but I think it was the puns.
itching for even more enchantment?
Check out even more of my Disney work on the streaming side of the business.
